For as long as we can remember, it’s been fashionable to shop the trends, buy new clothes every season and peruse the ‘new arrivals’ category of our favourite clothing brands on a regular basis.
However with climate change bursting into public awareness in recent years (thanks, Greta), more and more people are becoming conscious of the long-term impact their shopping habits are having on the environment.
There are plenty of benefits to becoming a more conscious consumer, but before we dive into those we’re going to get super clear on what you need to know about ‘Slow Fashion’. What is it, how can you spot it, and why do we need to move away from Fast Fashion in the first place?
What Is Slow Fashion?
Slow Fashion is a production model and movement that has flipped the fashion world on its head. In the words of Study New York, a Fashion university, Slow Fashion is “the movement of designing, creating, and buying garments for quality and longevity. It encourages slower production schedules, fair wages, lower carbon footprints, and (ideally) zero waste”.
How Can You Tell If Something Really Is ‘Slow Fashion’?
You’ll find plenty of Slow Fashion brands on Instagram; like Australia’s own Rove Byron Bay. But, if you are having trouble finding ethical and eco-conscious clothing brands, you can research brands in seconds using the Good On You app to see their ratings.
What Are Benefits of Switching From Fast Fashion to Slow Fashion?Fast Fashion brands have a far-reaching, long-term impact on the environment and the communities where their clothing is produced. The fashion industry alone produces 10% of the world’s carbon emissions and is the second largest consumer of the world’s water supply.
The consumption of Fast Fashion has increased with advertising, magazine promotion and the rise of social media influencers (surprise!). So where do we go from here?
As consumers, we have the power to choose where our money goes, and what impact it has on the world. Compare Ethics, a conscious clothing brand explains, “...big brands shape their strategies according to consumers’ spending habits. So we have a tremendous responsibility to choose ethically in the fight against global warming.”
How to Build an Eco-Friendly Wardrobe
One of the most common misconceptions about making the switch to an eco-friendly lifestyle is the thought that you need to completely replace all of your existing ‘stuff’.
When it comes to your wardrobe in particular, we don’t want you going and throwing out all of your clothes just to buy Slow Fashion replacements! Instead, make sure to wear and re-wear outfits, and put in the effort to mend and repair damaged items.
You can even reuse old clothes that are no longer wearable as cleaning rags around the home. Yep, it really is that simple.
Shop Australian Slow Fashion Brands
If there’s a particular item you need to complete your capsule wardrobe, or you’ve got a bit of the shopping bug, take the time to shop Slow Fashion brands.
Here’s a selection of Australian Slow Fashion brands for you to explore.
If you want to step up your sustainable wardrobe even further, while making it look extra stylish, take a look at our rose gold clothes hangers.