Merino & Co is proudly Australian owned and uses the highest quality Aussie merino wool in its clothing range, which is loved worldwide for its natural versatility, sustainability and (most importantly) softness! Merino & Co houses three merino and natural fibre brands - Only Merino, MerinoSnug and Hedrena, all of which use Australia’s best modern merino wool in everyday basics, apparel and accessories for women and men, as well as luxurious items for the home.
Merino & Co are committed to an ethical supply chain, connecting consumers and growers.
💙 They highlight the origin of each of its products, providing customers with the opportunity to learn more about the origin of each garment and forming part of the Direct Network Advantage (DNA) program.
💙 This is an exclusive program offered, allowing wool growers who meet the specifications to follow the journey of their wool, from bale to retail and to share that story with the consumer.
💙 Each garment boasts a QR-enabled DNA swing tag that showcases the woolgrowers who contributed to the making of the garment, their sheep and the environment in which the wool was grown.
Did you know that wool...
...is wrinkle resistant.
...is fire resistant!
...is a great natural insulator as it absorbs and releases water vapour as the humidity rises and falls.
...is naturally anti-microbial.
...is super durable and flexible - a wool fibre can be bent 20,000 times before breaking compared to 3000 bends of cotton.